Background
Pernod Ricard turned to AuCoeurDuLuxe to develop a strategic initiative aiming to increase sales in the fast paced environment of Travel Retail. One of the challenges was the initial varied level of expertise among the sales staff.

Solution & Approach
AuCoeurDuLuxe working closely with the brand, designed a training program blending e-learning and more traditional training sessions focused on “Travel Retail Excellence”. In addition a team of coaches was deployed in strategic airports boutiques in the world modelling the specific skills the training program had identified and supporting the sales teams as they adopted them.

Results
Brand Consultant engagement increased on the ACDL app:
30%+ accounts
4,308%+ active learning time
2,828%+ engagement
1,020%+ module completion

Generic Staff also benefited
121%+ retailer accounts
10,952%+ active learning time
5,832%+ engagement”

Brand Consultants and Generic Staff attended group trainings
1,700+ attendees
180+ hours

“I have been fortunate to be able to work with ACDL since 2015. At first, we started with MSP and then added E-learning projects.
Having worked on these types of projects before with different suppliers, I have to say the experience with ACDL is above the cut.
Not only are they extremely professional and thorough in everything they do, but they are also quick to understand our needs and industry specificities. They advised me effectively and their project management allowed me to gain time in managing the creation of the training department for Pernod Ricard. I highly recommend them.”

VIRGINIE BIÈVRE
TRAINING MANAGER GLOBAL TRAVEL RETAIL
PERNOD RICARD GROUP”