Background
Givenchy Beauty wanted to boost its performance in Asia Pacific duty free shops on leveraging 3 channels:
Beauty Advisors:
Improve skills and increase brand attractiveness to build a community.
Customers:
Encourage recruitment, increase basket value size. Provide a unique brand experience.
Distributors:
Collect feedback from stores to improve service and brand offering, increase speed of delivery of information/news.
Solution & Approach
AuCoeurDuLuxe designed a micro learning approach, combing content creation and a customized access to ACDL The Academy App.
Every month BA benefit of a 4-language-tool including selling skills training short videos, 500+ products descriptions, and 100 interactive games and quizzes. Trainers monitor engagement level and learning KPI with a dedicated dashboard.
Results
In each country: the application has proved highly successful, securing an impressive retention rate.
Reached target : 96%
Average training time : 37 minutes
Retention rate : 92%
Completion : 91 %
Across 4 countries
“We started E-learning for front-line staff in 2017. Our goal was to boost sales and staff engagement with a scalable solution.
ACDL: The Academy was a perfect solution to host out product informations and build a community. They created contents, handled community management and we built a real partnership with the team. The results have been beyond our expectations and we do recommend AuCoeurDuLuxe”
Andre Marzloff
Asia Pacific Travel Retail Managing Director
LVMH Perfumes & Cosmetics